By OCinSite At-Large | July 28, 2011 3:24 PM
The founder of Intimacy, Susan Nethero believes the properly fitted bra can work wonders for every woman.
By Micaela Myers | Special to OCinSite.com
When you enter any one of Intimacy’s 16 locations, one of the many questions they’ll ask you is, “Do you believe a bra can change your life?” “Bra Whisperer” Susan Nethero believes it. The founder of Intimacy, Susan uses a holistic bra fitting method she learned while training under the Queen of England’s bra-fitter June Canton (no measuring tape, here). Susan is indeed an industry expert, appearing on “The Oprah Winfrey Show” five times, as well as appearances on “The Rachael Ray Show,” “Today,” “What Not to Wear” and “Tim Gunn’s Guide to Style.”
On one of her Oprah appearances, several women who wanted either breast reduction surgery or breast enhancement surgery received a fitting with Susan; all reportedly changed their mind about desiring surgery after seeing what a properly fitted bra could do for them. Evidence a bra can indeed change your life?
Susan encourages people to think of bras the way they think of shoes – as a piece of your wardrobe with an important, supportive job to do; an item worth investing in. And like shopping for shoes at your favorite boutique, you will find an endless array of spectacular European bras at Intimacy: The South Coast Plaza location carries 130 brands and more than 90 sizes. As if 90 sizes weren’t enough, they offer free tailoring for the life of the bra.
All the bra fitters at Intimacy are “bra boot camp” graduates and trained in Susan’s style of bra fitting. If you’ve never had a bra fitting like this, here’s how it works: The fitter will accompany you into the dressing area to assess your current bra. Common problems include straps that fall down or are too tight (support should come from the base band part of the bra, not the straps), a space too big between the cups, and bands that slip up when you raise your arms (causing that unsightly back fat bulge). The majority of stores just don’t have enough sizes to accommodate every woman, Susan says. Every woman is, after all, an individual.
After assessing your current bra and getting a feel for your needs and desires, the fitter will bring in a variety of bras for you to try on. Fittings are free, and there’s no obligation to buy anything.
While the bras at Intimacy aren’t cheap ($60+ and up), many women become repeat customers after discovering they look and feel better with a properly fitted, quality bra, Susan says.
If you’re curious as to whether a bra can change your life, fittings are available on a first come, first served basis or via appointment and can make a fun girls’ day out.
For more information, visit myintimacy.com.